Our founder, Anna Samios—the first female Certified Scaling Up Coach in Oceania, and recently awarded Business Coach of the Year—built a reputation for something different: not coaching from the sidelines, but embedding with leadership teams and doing the work alongside them. Tough business love. Alignment and accountability. Business-enhancing breakthroughs.
That experience—thousands of workshops, quarterly planning sessions, valuation explosions—has been distilled into something we can uniquely offer clients.
Introducing Higher Playing Field™
Higher Playing Field™ is Performance 7’s proprietary business framework. It replaces Scaling Up as our core system—taking everything we’ve learned from a decade of implementation and codifying it into original IP that reflects how we actually work with private businesses today.
It’s built around three realities:
Private businesses at scale need more than a strategic plan—they need execution rhythms, accountability structures, and a team that’s aligned from the top down. That’s what our Full Bench™ approach delivers: senior subject matter experts across every functional area, working inside your business, beyond business coaching and consulting.
The framework sits at the centre of everything Performance 7 publishes, teaches and builds—from our Private Implementation engagements and First 100 Days diagnostic, through to our P7 Perks ecosystem of events, peer forums, webinars and more.
What does this mean for our clients?
If you’re already working with us, the tools get sharper. The framework gives structure and language to the work we’ve always done—and it evolves with every engagement.
If you’re new to Performance 7, it means you’re not buying a licence to someone else’s methodology. You’re accessing a system built from real-world implementation with Australian private businesses—backed by a full bench of experts who’ve been in the scrum.
A new brand for a new chapter
Our new brand identity reflects where Performance 7 is heading: bolder, sharper, and built around original intellectual property that compounds over time. The new website—performance7.global—is live now.
We’re not announcing a rebrand for the sake of it. We’re signalling that the IP, the expertise, and the approach have reached a point where they deserve their own stage.
Welcome to the Higher Playing Field.
