Anna Samios: Keynote Speaker on Scaling Up Companies & Family Business Growth

Anna delivers keynotes across three core areas: scaling companies (using P7’s proprietary Higher Playing Field™ system and the Scaling Up methodology), cashflow mastery (drawing on her bestselling book Kickass Cashflow, #1 in four Amazon categories), and family business dynamics (governance, succession, leadership alignment, and the emotional complexity of mixing family and business). She also delivers keynotes on women and financial confidence. Every keynote is tailored to your event’s theme, audience, and desired outcomes.

Anna is the founder and CEO of Performance 7, Australia’s leading Scaling Up implementation firm. She is the first female Certified Scaling Up Coach in Australasia, has driven 270+ implementations across industries including construction, hospitality, trade services, and software, and her team collectively manages more than $2B in client revenue. Anna ran her own family business for 25 years before founding P7. She is a NIDA Foundation Board Director, has appeared on Channel 7 and in Harper’s Bazaar, and was named Business Coach of the Year at the Australian Women’s Small Business Champion Awards. Her book Kickass Cashflow reached #1 in four Amazon categories.

Anna speaks at national and international business conferences, CEO summits, industry association events, leadership retreats, Chamber of Commerce events, and private executive offsites.

She has keynoted for the New York Public Library, the Scaling Up Summit Sydney (the largest Scaling Up gathering in the Southern Hemisphere), and the National Sales Conference (the largest sales conference in Australian history). Her speaking experience also includes major venues such as Crown Sydney, The Star Sydney, and ICC Sydney, as well as corporate events alongside Shark Tank panellists.

Anna is available for keynotes, panels, podcasts, and media interviews—both in-person and virtual, across Australia and internationally.

Motivational speakers inspire for an hour. Anna equips your audience with implementation frameworks they can deploy the following week. Every keynote is grounded in the tools and rhythms she uses inside 270+ real companies — quarterly planning structures, one-page strategic plans, leadership alignment workshops, and cashflow acceleration techniques. As one attendee put it: “You don’t just learn information — you’re shown what to do with it.”

Absolutely. Anna is one of the most experienced Scaling Up practitioners in the Southern Hemisphere — 270+ implementations, seven years hosting Australia’s Scaling Up conference, and a coaching team that has supported hundreds of millions in valuation growth and capital raises. She can deliver keynotes on the Scaling Up methodology specifically, or on how P7’s Higher Playing Field™ system builds on Scaling Up’s foundation to address areas the original framework doesn’t cover.

Yes. Anna grew up watching her parents run their family business in Sydney and spent 25 years running her own accounting practice with her husband Peter before selling in 2018. She speaks with deep personal and professional authority on the dynamics that make family businesses both powerful and complex: succession, governance, sibling dynamics, generational transitions, and the challenge of scaling a business where the boardroom and the dinner table overlap.

Click here or call (02) 9095 4255. Share your event details — date, audience, format, theme — and the P7 team will work with you to tailor Anna’s keynote to your specific objectives. Anna is Sydney-based and available nationally and internationally.