A family waterproofing business plugging its cashflow gaps.
Daniel Caruana took over Danrae—the waterproofing business named after him by its founders (and yes, his parents)—with a mission to continue and build a legacy. With hundreds of major clients—like Bunnings and IKEA—reputation was not an issue. But with cashflow limiting growth and family working side by side, Daniel needed someone who understood accounting and finance as well as family dynamics.
THEIR
STORY
50% Revenue Growth
3x Months Cash
100s of Data-Points
Problem
Ron and Lillian Caruana founded Danrae Group in 1996, naming it after their children Daniel and Renee. Over two decades, they built a waterproofing business that was widely respected, but ran too much on gut feeling and overdraft.
When Daniel took over as CEO, he inherited the reputation but not a clear financial picture. Revenue was growing, work kept coming, but without real data Daniel couldn’t see where the problems were—financial or operational.
He needed someone who understood both accounting and family business dynamics—someone who’d stick around for execution after sharing the right frameworks.
Solution
Daniel met P7 CEO Anna through the Entrepreneurs’ Program, and knew she understood family businesses—having run two and grown up in one herself. From the start, she pushed Danrae to work with real numbers instead of instinct.
Weekly 1:1 check-ins with Anna kept Daniel accountable. Quarterly sessions with the leadership team reset goals and reviewed progress. The focus held on all the crucial pieces: strategy, people, cash, execution.
Anna built rapport with the leadership team early—trust that made the hard conversations possible. She challenged assumptions, exposed operational gaps, and let the data do the talking.
Within a year, the results were concrete: three months cash in the bank instead of running on overdraft—enabling 50% revenue growth in one year.
“I’m a better CEO because of Anna. She tells it how it is, then guides you to think for yourself about the next steps.”
