Software Company Starting Up During A Crisis.
Launching a new product into the market is challenging, but launching at the beginning of a global pandemic is a whole other ball game.
This is exactly where Brendan Roberts, founder and CEO of Auckland based SaaS start-up Aider, found himself during the first COVID-19 lockdown.
Brendan had already committed to the Anna Samios Scaling Up Leaders’ Program and it turned out to be a silver lining amidst the uncertainty. The opportunity gave him space to assess how he could lead his business through this unprecedented crisis.