A food safety platform preparing to dine out on world markets.

Problem

Daniel McDouall built Squizify into a comprehensive food safety platform used by some of the world’s biggest hospitality brands. The product was strong. The client list kept growing. And revenue was compounding—from under $100K in 2022 to $4.8 million by 2024.

The challenge was everything around the product. Rapid expansion meant cross-functional teams were struggling to stay aligned, especially as Squizify pushed into new markets, with complex new compliance systems.

Leadership lacked a robust shared framework for prioritising across the business. Each team set its own direction. Performance tracking was inconsistent. And the leadership team—while very capable individually—hadn’t yet learned to operate as a coordinated unit.

Daniel needed structure, process and culture that could match the speed of the growth—and take on the world.

Solution

P7 worked with Squizify’s leadership team on the areas that mattered most: goal alignment, performance tracking, accountability, and leadership development. Anna and the team implemented a structured framework for performance management—shared KPIs, clear communication rhythms, and organisational structure that ensured every part of the company moved in the same direction.

The partnership felt tailored to Squizify’s specific needs as a SaaS company scaling at speed. Anna and the P7 team embedded themselves in the business, operating as an extension of Squizify’s own team—rather than an external consultancy passing through.

The breakthrough came through leadership alignment. P7 facilitated the conversations that got Squizify’s leaders pulling together on ambitious goals—including finally aligning on a push into international markets—a quantum leap that opened new horizons for operations and valuation alike.