About

We are champions of business breakthroughs.

Ashley Hayden
Nathan Samios

Growth is the greatest win for private business, but too many growing businesses suffer from their own success. We’re here for them.

Just like the 70% of businesses generating 50% of Australia’s GDP, we’re a family affair—meet our full bench of coaches.

Drag to meet more
CEO + Founder

Anna Samios

“Aussie business owners deserve better than scaling chaos. So I get them past the pain—to the freedom that inspired them to take the leap.”

stats
270+ scaling up implementations
2025 business coach of the year
1k+ aussie businesses supported
CEO + Founder
Coach + Growth Partner

Ashley Hayden

“Ashley’s infectious—he just channels that kind of energy that makes everyone around him perform at their best.”

stats
20+ YEARS IN MARKET
5x sectors scaled
3k+ bottles of wine produced
Coach + Growth Partner
Coach + Growth Partner

Melissa Anderson

“Melissa’s one of a kind. Tech knowledge, design thinking. She’s also very warm—while knowing exactly when to challenge, and lift your level of performance.”

stats
25+ years in market
4K+ Smes supported
37x mountains climbed
Coach + Growth Partner
Coach + Growth Partner

Dean McAuley

“Wonderful ability to read the room. Exceptional EQ, always cleverly balancing risk and growth no matter the pressure.”

stats
25+ years in market
5x years at prospa
216km top racing speed
Coach + Growth Partner
Coach + Accountability Partner

Nathan Samios

“Nathan gets the realities of family business—the pressure, the pride, the responsibility—that’s partly why he’s wise beyond his years.”

stats
10+ years in market
5+ years at KPMG
146 Roosters games watched
Coach + Accountability Partner
Cash Coach

Peter Samios

“Peter has this gift for making the numbers make sense—he’s straight-talking and gets to the heart of business instantly.”

stats
6x roosters flags
2.2k business clients
40+ years in market
Cash Coach
Marketing + Events Coordinator

Jenna Samios

“Jenna has an incredible eye for quality and detail. She coordinates world-class events that feel seamless and never miss a beat.”

stats
5+ years in market
5x record conference coordination
1x harper’s bazaar profile
Marketing + Events Coordinator
Client Success Coordinator

Denise Papamichos

“Nothing gets past Denise—her uncanny ability to see around corners complements the genuine support and care she shows with us clients.”

stats
20+ years in market
6+ years at p7
1x Master of laws
Client Success Coordinator

Values

Make Wow Happen

We’re here to deliver results that make people say “wow.” We plan with care, act with intent, and put in the work to do things properly. We believe in measuring twice and cutting once—so every experience we create is extraordinary.

Gather Around the Table

At our table, everyone is treated like family. We’re family-owned and build strong, trusting relationships by going the extra mile. We treat our clients’ businesses as if they were our own, ensuring that they feel like part of our family.

Obsessed With Learning

We scour the planet to discover world’s best business practice. Our curious minds are constantly learning from our experiences and implementations. We share our knowledge with leaders so they can reach for more.

Plenty of days
work went into this overnight success.

Now
2020s
2010s
2000s
  • 2000s
  • Awarded NSW Government contract to deliver Business Expansion Program training statewide to 180 regional businesses.
  • 2010s
  • Business Growth Adviser for AusIndustry’s Entrepreneurs’ Program Mid-Tier Companies, ICT, Digital, Cyber & Professional Services
  • Anna Samios becomes the first female Scaling Up Certified Coach in Australasia
  • Selected to deliver Scaling Up workshops to Australia’s CSIRO agency
  • Anna Samios brand launched with private business clients in software and constructions.
  • Samios family business sold after successful operation for 28 years.
  • 2020s
  • Performance 7 is officially born from the Anna Samios brand—and begins codifying systems.
  • Hosted Australia’s first Scaling Up Summit—the largest in the southern hemisphere.
  • Scaling Up summits in 2023, 2024 and 2025—with Verne Harnish and Naomi Simson speaking.
  • Nathan and Jenna Samios join the team, with a range of, world-class new coaches.
  • Launch of Australia’s 20,000 Scale-Ups program with Dr Glen Richards.
  • P7 formally names the Higher Playing FieldTM system, distilled from 25 years of business insights.
  • Now
  • Named Business Coach of the Year by Australian Women’s Small Business Champion Awards.
  • Launched Kickass Cashflow book—to become #1 bestseller in 4 x Amazon categories.
  • Team expanded to the Full BenchTM of coaches with Ashley, Melissa and Dean joining.
  • $2B milestone—of revenue under management with diverse Australian business clients.
  • Supported hundreds of million dollars in business valuation growth and capital raises.
Our Partnerships & Accreditations
We’re advisors accredited by
and
, deeply experienced with the
method, applying our original
system to turn business-growth chaos into clarity.
Our Stories
Latest Updates
Business on a Higher Playing Field™

A System for Business-Enhancing Breakthroughs Beyond Scaling Up

Scaling Up Intensive – Autumn 2026

A Private 2-Day Workshop

Higher Playing FieldTM – Spring Summit

A Private 2-Day Workshop

P7 Pinnacle 2025 Learnings

A High-Performance Client Day

Your competitive advantage starts here…