Australia’s Most Experienced
Scaling Up Coaches

A Scaling Up coach helps growing businesses implement the Scaling Up methodology—a proven system for aligning strategy, execution, people, and cash. At Performance 7, we go beyond standard Scaling Up coaching. Our certified coaches embed with your leadership team to run planning sessions, set quarterly rhythms, and hold every executive accountable. We don’t just teach the framework—we implement it alongside you.

Australia’s most experienced Scaling Up coaching firm, based in Sydney. Led by Anna Samios—the first female Certified Scaling Up Coach in Oceania—with seven years running Australia’s Scaling Up conference. The team has delivered 200+ implementations across construction, hospitality, trade services, and professional services. We don’t consult from the sidelines. We work inside your leadership team.

Privately held businesses turning over $10M–$250M with 25–250 employees. Typically founder-led or leadership-team-driven companies in construction, trade services, hospitality, or professional services. The common thread: the business has outgrown the systems that built it, and the team needs a Scaling Up coach who can implement change—not just recommend it.

Most Scaling Up coaches are solo operators who advise. We implement. P7 brings a full team of senior specialists—strategy, operations, finance, people, and governance—all working on your business together. We call it the Full Bench™ Approach. It means you get the right expertise at the right time, not one coach trying to cover everything.

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No. Many clients come to us specifically because they want to start with Scaling Up, and our certified coaches will get you running from day one. Others have tried the methodology alone or with another coach and hit a wall. Either way, our Higher Playing Field™ framework builds on Scaling Up’s proven foundation and takes it further—integrating tools across governance, succession, financials, and operations.

It starts with a focused session with the founders to understand where the business is and where you want it to go. Then we bring in your leadership team for a two-day workshop that builds your strategic plan and sets 90-day priorities. Then we stay—quarterly planning, weekly rhythms, ongoing implementation. Most Scaling Up coaching engagements start with our First 100 Days program and evolve into Private Implementation.

We’ve implemented the Scaling Up Methodology in over 200 Australian companies. These businesses span across multiple industries, from founder-led companies to multi-generational family businesses and CEO + GM–led organisations. As the largest Scaling Up coaching firm in Australia, our depth of experience is one of our biggest advantages.

Scaling Up is industry agnostic. The methodology works best for businesses with 15+ employees that want structure, alignment, and sustainable growth. Most of our clients are established businesses, not startups, who want to scale without burning out or losing control.

Because we’ve led so many implementations, we’ve built proven tools designed specifically for Australian businesses implementing Scaling Up.

Plus, we’ve built the largest community of scaling up implementers in Australia, offering our clients access to a network of likeminded scale ups on a similar journey.

We have thousands of hours of practical experience implementing the tools, and we have refined our implementation process so that we achieve results fast (we have no L-plates on).